Ebooks, Hardcopy and Audio

What is a derivative product? Good question. A derivative product is the process of taking someone else's private label (work for hire) or public domain (copyright expired) and making the material your own work. This will require you to do some fairly significant work to be able to make the money that is possible to be made. The first thing you will need to do is get new graphics. The reason for this is that everyone will be using the same graphics that were purchased with the book.

You should also target you ebook to your particular niche and then have the graphics geared toward that niche market. Read through the ebook that you purchased and divide it into sections and name the sections. Update the material that is in each section so that it is current with all the latest information on the subject. If you are dealing with public domain books, they will be from around the 1920s and there have been many changes since then.

Then look at the material and consider the possibility for articles or additional ebooks based on what you have set up at this point. Then do your rewrite of the book so that is it current and reflects your own personality. Remember that the outline is the key to success for your new ebook because it will help you organize your thoughts and potential markets for your material.

You should also consider value added options to go with your book. With each of the value added options that you have available for your customers' purchase, the more money you will be able to make. If you have a hard copy of the book available to your customer, they may choose to buy the hardcopy instead of the ebook. Some people prefer the feel of a tangible book in their hands. You should also consider having an audio book version of your ebook.

Someone may want your book but they just don't have time to read it but an audio version will allow them to listen to it while they are doing other things. You have now taken your single ebook and have turned it into three sources of revenue. There is another option to consider when working on your derivative book product - video.

Video is the next step in the process of creating your derivative book project. It is recommended that you create about a 30 slide PowerPoint presentation and then provide an audio track to go with it. This will allow you to have four full products based on the purchase of a single private label ebook. The process is also very similar when you are developing your derivative product and you are starting with a source code you have purchased.

You have a coder that has the proper compiling software for the source code you have purchased. Then you tailor it to your niche market. You can develop ebooks, hardcopies, audio books and videos, all as owner's manuals and training material for the source code you have released for sale. You can offer bundled packages of your ebook and software or sell them all individually. The cost can all be kept very low by outsourcing anything you do not have time to do or know how to do.

Additionally, there are many ways to get the word out about the product you have just created. The first is to have a well designed website based on the ebook or software package you will be selling. Then you should get involved in forums and talk up your product and your experience. Be helpful and get to know people and do some networking. Spend no more than a half hour of time doing it and establish yourself as someone in the know.

This time will be time very well spent. You can make connections that will help you promote your product and build relationship that will be very helpful in the long term. The next big part of the process is going to be the sales letter. You would have several that you have received for any number of pother products. Look at the ones that you purchased products from and go from there. The sales letter should be written in a conversational style. In other words, you need to write it in the same manner that you talk to someone.

The sections that you define in your outline will be very helpful in composing your sale letter. This is a skill that is important and very hard to master. You should work at it and, if you know someone that is good at it, talk to them about doing your sales letter or at least reviewing it. Take your time and get it right, this is definitely something that you do not want to rush.

Go Wide - Go Deep

The final thing to consider is the idea of "Go Wide" or "Go Deep". Going wide is basically a shotgun approach in that you put a bunch of books out there and see what sells and then develop that area. Going deep is taking your favorite niche and putting out a lot of product on it. Both strategies work well and is more a case of personal preference.

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