DO NOT underestimate the power of articles. They can provide excellent knowledge in a much shorter and more concise format than a report or ebook.

Article Marketing is the best way of promoting your websites & products for FREE and when done correctly will dramatically boost your sites search engine rankings, drive targeted traffic, & increase sales.

Article writing used as a marketing tool involves a threefold process: 1) the quality of the article; 2) the value of the information; and 3) getting subscribers. All three are of equal value. Through the quality of your writing and the information you provide, you draw subscribers to your website (and list) by making them want more. You don't need to be a genius to write good articles, but you do need to know some tips and secrets!

When a subscriber makes a purchase from your site, as a result of the articles you have written, they get a feeling of satisfaction. You have provided them with the quality product that you promised. This is what you want to accomplish. This is what brings them back for more. This is what keeps them as a subscriber. Your articles and the information you give them is what keeps them happy.

Your subscribers list, or opt-in list, is one of the most valuable marketing tools you have. This is the list that people sign up to for your articles. It’s a three step system. They signup to your list, you send them a confirmation email confirming that they do indeed want your information and once they confirm they will start receiving your articles. You can compile your articles into a newsletter and set up an autoresponder to send out the information on a regular basis. With an opt-in list you have the opportunity to introduce your site and products on a timely basis.

Well written articles full of content and useful information will help in building your list as more subscribers will be drawn in. Once they’ve read what you’ve written on your site they’ll be curious to find out what you have to say next. Subscribing to your newsletter will satisfy their curiosity. :)

Writing articles is also a major source of getting your sites ranked in the search engines. As a result more and more sites are using articles. Articles that are keyword-rich, provide quality information, and good content are becoming ever more popular. A well written article in your website, and more articles providing sought after information in your newsletters will increase the flow of traffic to your website. Which in turn will increase the size of your list, and your sales!

Once again, you don't have to be a genius to write good articles! Do your research, create content rich articles and pretty soon you'll become an expert in your field. You will gain the trust and loyalty of your subscribers, increase your credibility, and boost the reputation of your site.

Most articles are fairly short (400-750 words) and are usually written in the form of tips, guidelines, or methods, and point to a particular product you are selling. A series of 5 to 7 articles sent out at regular intervals – say every 2 days – is the general marketing strategy used by most website owners/authors.

Use a couple of links pointing to the product that you are selling. But don't overdo it! You don't want to risk turning the reader off! A link here or there, I would say two or
three spread out in your article, should be plenty. If you mention something that may peak the interest of the reader, put a link to that webpage. This gives them the option of taking a look at what your writing about.

And of course, you must submit your articles to Article Directories! This is just one of the many forms of backend sales. You submit your articles to various article directories, include a couple of links to your product, a short bio of your background and experience, and forget about it! The article directories will publish your article and it will read by thousands of people interested in your product and as a result your subscribers list increase as will your sales and profits!

What a great way to earn a living! Don't you think?

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